Just like you, I am doing business in an market with much competition and where it becomes more and more difficult to distinguish yourself. Customers no longer believe in solutions and are looking instead for a supplier. They take actively control over their purchase processes. Your biggest competitor then becomes the status quo or â€˜no changeâ€™.
For this reason, I abandoned the technique of selling solutions, and I continued searching for ways to nevertheless distinguish myself and close deals.
This has succeeded, and I have made my sales processes transmissible. Even more: I have discovered how I can sell solutions and services again. I escaped the commodity trap.
This shift in thinking has already helped many salesmen to lead deals more assertively and obtain faster results.
Learn it yourself during one of our seminars.
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Â© 2010, RenÃ© Knecht
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